Contents

Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companys reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard

A Right Media Mix Can Make the Difference

A Right Media Mix Can Make the DifferenceBranding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.However, there is much much more to branding than just looking good. Particularly in this web 2.0 era, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building a powerful brand equity. In other words, a right media mix would mean: Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales) Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement), Viral marketing (vitally important in todays age of social networking, tagging, podcasting, blogs, forums, wikis and what have you) Television commercial production, print media advertising (traditional media cannot be overlooked) Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns) Corporate video production (a very important tool for branding your "corporate identity" ) Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer) Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)There are some interactive advertising agencies that have recognized the need of the hour - developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients' customers, their channel partners, users, and brand communities.So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

Top 5 Google Adwords Campaign Mistakes

Top 5 Google Adwords Campaign Mistakes

Top 5 Google Adwords Campaign MistakesYou have heard or maybe experienced the Adwords horror stories. Mistakes can be quite costly with Google Adwordslet's take a look at the most common adwords mistakes newbies make and how they can be avoided.1)Poor landing page2)Turning on the Content Network 3)Daily budget too high4)Grouping Keywords5)bidding too lowPoor Landing PageA decent landing page is a key factor in sales conversions. There are many different styles of pages, and going intogreat detail what makes a good landing page would be a full article itself but basically, organized layout, properuse of graphics, getting your message across clearly & no frames are the main components to a quality landing page.When using Adwords Google really takes the content of your site as a main factor. Whatever keywords you are advertising, you should try to have on your page. Not only will the searcher identify this as relevant information,and Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they can shave the cost of the clicks down from what you have bid. Google rewards relevancy and Adwords is no exception.Turning on the Content NetworkThe content network is plagued with click fraud and poor quality traffic. When I started with Adwords I didn't realize this and left the content network on and lost money. That being said, once you have a handle on Adwords youcan use the content network just make sure to bid very low. Personally I don't bid over 0.06 cents a click. Some people claim that they profit higher and get better sales conversions from the content network than they do with thesearch network. I have never experienced this myself.Daily Budget Too HighPutting the daily budget up higher than the recommended amount used to be recommended by top marketers to increasetraffic. Recently Google has increased the impressions on campaigns that use this technique. The problem is that theincrease is on keywords broad match phrases that aren't targeted very well which leads to a huge spike in conversionsand a poor CTR. This will hurt your Quality score and can really hinder your campaign's performance. Another reasonyou want to be careful when raising your daily budget high is sometimes marketers forget that they have done so.They might not check their account for a couple of days and when they do they end up blowing through a lot of money.Grouping KeywordsWhen creating your ad groups you want to use similar keywords in each ad group with at least one keyword the same.eg. ad group - electric guitars, keywords:electric guitarscheap electric guitarsvintage electric guitarsThe root keyword in the above example is electric guitars and this phrase should be in every keyword you would use inthis group. The root keyword should also be used in your ad:Cheap Electric GuitarsSave huge on electric guitarsHuge selection & Free shippinghttp://example.com/guitarstoreGrouping your ads properly will help you tailor your ad and landing page to your targeted keywords and will help Google serve your ads on the keywords you want.Bidding Too LowBidding too low can leave you buried at the bottom of the pack getting little exposure. When you do have a visitorinterested in your products, they will typically keep searching after they have left your website and compare youto your competitors. If they have forgotten the name of your website (they usually do) They will most likely do anothersearch to find you again, if you are not on the first page they may not dig to the other pages for you even if theyfound you on the 3rd page originally, they may not be willing to do it again people get tired of comparing prices and searching after a while and burying yourself may save you money in bids but can also cost you a lot in sales.This covers some of the major mistakes and I sincerely hope this article saves people from losing money.

Network Marketing Advertising We Have Vision

Network Marketing Advertising  We Have Vision

Do you ever watch a movie that you think is excellent and wonder why movies like Titanic are the ones to captivate the attention of the greater public? Well, I dont. People are ridiculous and their taste in music and movies is even worse. But, if there was a case point that we could discuss for a moment, the movie thats on my mind is Go. While Im not sure that it created any historical cinematic breakthroughs, I tell you this; I really, really enjoyed myself for a couple of hours watching that movie.One scene that I particularly liked was when the guy from Party of Five and his boyfriend went to have dinner at the cops house. They thought the guy and his wife were hitting on them, but they turned out to simply be trying to recruit them for Amway. I love that. I think that Amway is hilarious and I truly like their styleoversell and under deliverand thats just to their employees. This network marketing business is great. In fact, Im a little put off that I have to stick with just one anecdote on this one, as I really could drop a few gems that have thankfully come into my life due to network marketing, or multilevel marketing. What gets into people? I mean at what point does someone drop the dreams they had as a child and decide that the way to personal and career success is through pyramid schemes and selling products to their family and friends? This is what happens when people quite going to church. People obviously are inherently flawed, leaving us with a persistent urge to fill some void in our minds with something to believe in. You can take drugs and ignore it, you can read books in order to recognize that its simply a flaw and thus overcome it, or you can do what every society has done in the history of humankind and utilize religion. But, it appears that another remedy for human imperfection is challenging these time honored techniquesnetwork marketing. So, if you dont want to buy your cousins hokey products for their lack of quality, consider it your contribution to their psychological well-being. Good deed for the daydone.

Freelance Design tricks - How to get away with murder in the workplace

Freelance Design tricks - How to get away with murder in the workplace

Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer plays his or her cards right, he can earn a tidy sum while essentially loafing at home. Here's how...Have a handy repotoire of excuses lined upEveryone has heard of the line 'the dog ate it...' or 'I left it in my jeans when it went into the wash' to avoid handing in an assignment but how often do we actually use them? Some of these old well worn excuses are due for a renaissance period. A boss is far more likely to give you the benefit of the doubt when you use one of these old dogs as they will question your sanity for attempting to use such an audacious excuse. Reverse psychology. Use it to your advantageBackstabbing - Is it so wrong?A favourite trick to pull on another member of staff is to sow the seeds of doubt in the rest of the full-timers minds about your chosen fall guy. Office politics can play a huge role in screwing with their heads. Why not try surreptiously planting somebody elses scissors or staplers in the victims drawer and asking to borrow them. When they can't find them say you saw so and so using them earlier. Sit back and watch the tension build.An apple a day...Being a teachers pet can sometimes work wonders when you haven't bothered to layout those pages that were given to you 3 weeks ago. Coming into the office armed with a nice rich chocolate gateau for everyone will smooth over any resentment for your tarde lackadaisacal attitude to work. Another good idea is to be the coffee gopher at regular half hour intervals. When you're gone they'll really miss you and because of the caffeine withdrawal will be snapping at one another.Outsource and reap the rewardsEverybodies doing it so why not you? If you've landed a hefty long term design job that is a regular payer, why not bump your rates up and get somebody in India or China to knock out the work for you. Unethical? Perhaps but since when did you consider the plight of individuals in far flung places? You can explain away the discrepances in language and grammar by claiming you've been working all hoursGetting away with murderThere comes a time and place when despite your best efforts to cover your ass and blame others for your laziness and ineptitude, you are going to be found out. At this stage with disgruntled colleagues lining up to put in a bad word about you, there may be no other option left but to use the failsafe rear guard action of killing someone. This will have the effect of distracting attention from your less than honest approach to handing in graphic designs on time. It's probably best to avoid murdering the boss as questions are likely to be raised and you may find the new apointed editor will not see you as part of the new team format. No, go for one of the more replacable members of staff such as Ian the sub-editor, the resulting fracas will buy you enough time to work on some new scams at another organisationSo there you go, use these tricks as and when you feel they may benefit you. But be careful the cops are sometimes pretty keen to clamp down on office genocide - only use this last option under extreme duress.

Advertising - Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so its an idea to ask to see some references, or some of their projects with other clients that they have worked on.Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!

Where to look for Cheap Brochure Printing Services

Sometimes this is the irony of promoting your businesses products and services, because for a fact that you want to make your business recognizable and earn more sales of course you need to come up with attractive prints that will make you stand out. And since you want to be competitive you want to come up with a material that will make you stand out and recognizable. We all know that competition in the industry is tight so there is a need for every business to come up with excellent prints that will help their companies create a remarkable name. But because of the high rise and increase of commodities businesses find it hard and expensive to develop extravagant materials for advertising. Brochures as among the most preferred marketing tools used at present are among the excellent material that helps businesses effectively deliver their messages to their targeted audience. It is this means that business are able to express an informative feature about the services their company is providing. However developing brochures may quite be expensive particularly those that are in full colors. But because of the innovations made in the printing technology cheap brochure printing services are now offered by printing companies.Mainly looking for "cheap brochure printing" services can be easily attained through the following:1.Referrals by simply seeking help form your family, colleagues, relatives, friends and businesses associates who had undergone such service they can give you relevant information on where you can look for companies with such service. They can guide you and give you pertinent information regarding the satisfaction they had achieved with the company they had rendered their service.2.Televisions and newspapers this medium can also effectively help you look for company providing cheap brochure printing services. They can give you companies offering discount prices and affordable rates just within your means.3.Online services mainly with the innovations made by technology the internet became one of the major sources and provider of companies providing cheap printing services. By simply going online customers are given the chance to browse and look for printing companies providing cheap brochure printing services. This service is among the most practical ways for reaching for companies with cheap printing services, for you need not to leave the comfort of your homes. By simply logging in to the net you can easily purchase, upload and order your print projects and have them delivered on your doorsteps. However in rendering your printing services for brochure prints cheap printing does not call for sacrificing the quality of your materials. So as a businesses who is paying for the job you have to be particular of the company providing such service for a cheap brochure printing does not only means providing cheap printing service but also aims to deliver a high quality brochure prints that will make you stand out.

Summary

Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companys reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard