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As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.

Make Sure That Your Advertising Is Working

Make Sure That Your Advertising Is WorkingAs a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need. That old saying that it "takes money to make money" has never been truer than when it comes to promoting your business. So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune? Thanks to the Internet, you've got lots of options for finding cost-effective advertising that does what it's supposed to -- bring targeted customers who are hungry for what you're selling, right to your door. But don't forget about cost-effective offline methods as well. Here are a few ideas to help you get started: Focus your advertising dollars on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you've got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your "ideal" customer is, and then create an advertising campaign for them. Once you know who you're selling to, look for media that targets that demographic. Depending on your product or service, think community and neighborhood newspapers, high school sponsor advertising, chamber of commerce directories, etc. If your ideal customers aren't defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You'll get cheaper rates and a more focused demographic. Always ask for a discounted rate. (Many publications offer an "agency" discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate. Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers -- so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you. Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn't filled by their usual deadline. Of course you'll have to take the spots that are available, but again, depending on your business and the product or service you're selling, that inconvenience could still be worth the discount and the exposure you'll receive. Use classified ads. They're not just for employment offers any more. You'll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you're considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn't be in there each month, if they weren't making the advertiser money. Use those ads as springboards for ideas when you're ready to start writing your own classifieds. Test your ads. Start out with the cheaper publications, so you can find out what's working and what's not. Play with them, and tweak them. Once you've got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it's time to change it. Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you'll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you're following the rules). Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called "trade" or "In-kind" ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box! Reuse your ads in other advertising medium. If you've got an ad that's especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages. Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising dollar, and cutting costs creatively will help you ensure that your advertising is working hard for your success.

Using the Internet to your Advantage

Using the Internet to your Advantage

Coming from the "Internet generation," I understand the importance of doing your business, or at least advertising your business online. The Internet has opened up a wealth of possibilities to businesses that were simply not available 10 or 15 years ago. But before I start telling my age, please let me explain further.Open 24 Hours a Day, 7 Days a WeekThe Internet never closes down for the end of the business day or the weekend. Your businesses information and contact information is available at any time. This means that potential clients can research and decide if they want to do business with you, without having to contact you. Before, the only time a potential client could inquire about your business was during business hours, unless you wanted to give out your private phone numbers and cell phone numbers. Now, they can send you an email, and you can answer it at your convenience.More Information Then Ever BeforeThe Internet does not constrain you to a certain number of words. You literally have unlimited amounts of space to talk about, advertise, and display information about your business. Before, you would have to fit what you felt was the most important information into a 30 second commercial, or a specific size of brochure.Global UsersBefore the Internet, you were required to spend large amounts of money to advertise anywhere but your local area. You had to rely on people driving by or hearing/seeing one of your local ads in order to do business with them. The Internet however, is reachable by every country on the planet, and a website or online ads usually costs exactly the same whether people from your hometown, or people from the other side of the world are viewing it.Changeable ContentWhen creating a business brochure or handout, you had to make sure you only put none-dateable information in there, because after all, once they are printed, you cannot change the information. This created potentially large advertising costs, and sometimes many wasted ads due to changing information. Likewise, you were unable to change the text or print on a radio or TV ad until that ad ran its campaign. Online, changing information is as simple as point and click. Your phone number changed? Simple, log onto your website or ad and change it.Small Cost, Large ResultsWe all know how expensive traditional advertising campaigns can be. A simple ad in the newspaper now costs about $15 a week, a billboard around $600 a month. However, advertising online is far less expensive. For example: a static, 5 page website will cost you around $109 (if you choose the right designer) and about $3 a month after that. That is a total of $145 dollars a year. Posting to search engines where clients can find your business is free, and allows visitors to search for, and find your website. If you choose to advertise your website on other networks, you only pay when someone actually clicks on your ad. That allows you to control the amount of money, and you only pay for the people that actually see your website. Small businesses or businesses with small budgets and get, and maintain a website for about $.39 a day.Overall, the Internet is not one of the best ways to successfully advertise your business. If you are new to the Internet, you may want to consider hiring a professional to develop and maintain your advertisements for you. When searching for a designer and web developer, please pay special attention to their details. Here are a few things that you will want to avoid:1)Template Websites- Templates, sometimes called cookie cutter websites, are pre made designs and set ups of a website. Any number of other websites can use the every same template for their website. In the event that a potential customer has visited a website with a similar template to yours, then chances are they will either not take your business as serious, or reference your business with that website. Ask the potential designer if your website will be unique or made from a template before you do business with them.2) Hourly Rate Design- Some web design companies offer "hourly rate web design." It has been found that many hourly designers will tell you something takes much longer to complete then it usually does. In this case, you will end up paying for hours of work when the work only actually took a few minutes, or they will hold your website hostage until you do. Look for set packages that list what you will get, no matter how much time it took to complete. 3) High Hosting Charges- Many new business owners and business owners not familiar with the Internet will let their web designer host their website for them. While there is nothing wrong with this, be cautious of the amount you will be paying month for their hosting. Small businesses that only require small website should not pay over $3-$7 a month for hosting. Larger businesses or businesses with large or dynamic websites should never pay over $10-$15 a month. On the other hand, you may find a design company offering free hosting as an introductory offer. If this is true, be sure to ask how much you will be paying for hosting once the offer expires. 4) Long Completion Times- Web design is a complicated process, however, a good designer can finish a website in a rather small amount of time. Be cautious of web designers that take a long time to complete each website. This may be a sign that they may have to much on their plate. If that is the case, then chances are you will not receive the proper attention and care that is needed to make a website a success. Always ask a potential designer how long it typically takes them to finish and publish a website.

Affordable Advertising Agencies

Affordable Advertising Agencies

Low cost internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable internet advertising agencies that are now found in the Net. There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies. 1. Web design agencies These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them. 2. Logo services Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better. 3. Copywriting Agencies In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites. 4. Search engine optimization companies These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website's design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort. 5. Domain registration companies Your business's name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don't register with those whose only intention is to rip off those who can't afford the most reputable domain registration agencies. These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

The Power of Targeted Marketing

The Power of Targeted Marketing

Occasionally I read some really compelling information regarding business strategies and I'd like to share with you a concept in the power of targeted marketing that has really caught my attention. The idea in this concept is for a person to focus his/her marketing efforts toward a specific audience who holds an interest in the very product/service being sold. When marketing strategies of this nature are applied, the results are exceedingly more beneficial than when a more generally targeted strategy is used. For example, if marketing to a general audience who holds interests in a wide range of products/services as apposed to a targeted, specific product/service, the results in sales generated from this effort would be greatly diminished compared to the results in sales realized through focusing on a concentrated interest among an audience. The reason for this is because within an audience of people with a large range of interests only a few of the people will find interest in the product/service offered to them. Conversely, when marketing to an audience of people who all hold the same interest in the product/service being offered, every single person in your audience is much more apt to respond to the marketing efforts. This concept can be likened to a ship at sea that is focused on a specific destination (or target.) If the ship maintains it's aim toward the specific target, the ship will effectively reach its target because of the concentrated effort. However, if the ship is aimed in a wide range of directions, the ship's target will in effect be missed and there will be a great deal of effort and energy wasted as the ship meanders here and there. Targeting a specific audience with a specific interest enables you to avoid wasted marketing efforts, time and money. And this is the true power that is found in targeted marketing.I hope this information will enable you to concentrate your efforts for effective results. Joe Clinton.

How To Get Targeted Traffic To Your Website

There are many options out there. Paid traffic and Free traffic. Now, here's one thing to consider. Even people who are good at the pay-per-click and expert converters still include other traffic methods into their marketing way. Why? Because it's a the way to do. First of all, they'll make more money because all these methods work well altogether. (And if they have a good design that has a high conversion with cold leads, conversion rates should be that much higher when the leads are warm.) And, it's also never good idea to put all your methods in one basket. You should extend your traffic methods everytime. After all, you never know when one place is going to disappear, and if all your traffic is based on that one method, then you're entire business is at risk.What is the targeted market and in which ration visitors can search such website. Is there international market for such product? All things are very necessary before starting to design any website for business. Audience is the key step in the website designing and planning process. Those that are different are often the ones who come out winning in the competition. When you want to be on top of your industry, it's time for you to start planning on ways for your business to be distinctive from the rest. Now, consider this scenario. If you have people coming to your site who already have some idea who you are, like what they hear and are interested in finding out more, then your job to turn them into paying customers just got a whole lot easier. Warm visitors, or a warm list of prospects, will respond much more favorably to your sales messages. They're also more forgiving. The sales letters may not have to be absolutely perfect for you to get a decent conversion rate. That's because they already know, like and trust you (and people buy from those they know, like and trust) so all you have to do is match what you're selling to their needs. That said, I don't want any of you to panic because you don't have a variety of traffic strategies in place yet. Instead, pick one traffic tactic to focus on (use the above questions to get some idea on what that should be). Once you get that one down, pick a second one. And so on. Before you know it, you'll have lots of traffic swarming to your site.

Aim High, Fly High with Flyers

Making use of marketing tool like the flyers is an effective way of getting customers attention. An advertising flyer does not simply inform people of your businesses current deals and up coming events but rather it carries your companies name into peoples minds and homes. And thus in designing them, you have to make them attractive for it can be a powerful marketing tool. And with this, a flyer printing company can be your best buddy to work on with your flyer printing projects. The knowledge and expertise that the company has will help you materialize your printing projects.Flyers are developed and produced using high quality materials and high-tech printing equipments. A full color printing jobs can make them more attractive and compelling that would lead in gaining the attention that you want for your business. A custom design work for your companies identity will make your business stand out and highly recognized. Custom printing of flyers gives businesses the chance to create a design of their own and add up special features that they think will make the material more memorable and attractive. Compelling, informative and crisp text contents can lead to persuade your customers. In making a description of your business try to think of a sentence or a phrase that will make your customers remember.Some businesses may spend too much for their campaigns but yet a simple flyer print can valuably spread the message about businesses upcoming events or services. Seeking for a professional help from a "flyer printing company" to deal with your flyer printing needs is imperative. For this company has the capability to work on with the specified printing requirement you had given. With the right tools and quality material utilized for sure they can come up with what you are expecting.Why worry about your flyer printing jobs while there is a flyer printing company that can give you the satisfaction you are in need of. Deal with them and for sure you will be able to achieve better results. With flyers as your marketing tool you can aim high and dream high.

Summary

As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.